T4CIP is a group of trainees from across the United States passionate about child injury prevention that develops outreach materials and strategies for one-day national advocacy campaigns.
As the graphic designer for T4CIP, I create outreach materials like policy briefs, brochures, Instagram reels, and social media graphics sized for Twitter, Instagram, and Facebook for two campaigns each year. I work closely with medical students, residents, fellows, and facilitators to develop messaging and visuals that align with their vision for the advocacy campaign.
Building a Brand
I designed a branding package and logo for T4CIP with the goal of establishing a distinct identity that differentiates it from our team’s other programs and the hospital’s branding. By using shades of green and grey, I gave the brand a fresh, professional appearance that stands on its own. The stethoscope in the logo connects to the medical students, residents, and fellows we work with, while the classic sans serif fonts create a timeless and modern aesthetic.
My goal was to create an inviting brand that resonates with both the advocacy audience and the T4CIP cohort, ensuring the materials feel meaningful and inclusive for everyone involved.
Social Media Graphics
One-pagers, Flyers, & Policy Briefs
Promotional Graphics
